KFC's grilled-chicken launch was to be the biggest in the chain's history. But what a disaster it is when replacing KFC with KGC! Oh man, people like me are even starting to love your "thumb" chips.
And Geez, it's even worse when you promote it with free offers(Two free pieces of grilled chicken, two sides and a biscuit to anyone who downloaded a coupon within a two-day period ) and turn out you can not execute, and have to rescind the offer.