Cnet调查结果，50% Kindle 的用户在50岁以上，我们的新用户target是不是要修正一下~ affluent and captive baby boomers!

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Someone at technology news site, Cnet, came up with the clever idea of running a poll to learn the age of people who use Amazon miracle book reader, the Kindle. About 700 people responded, which puts the survey somewhat below what researchers would expect from Gallup, but it is a reasonable straw poll, nonetheless.

What surprised Cnet and what should surprise anyone who looks at the results is that 50% of the people who use Kindles are over 50 years old. About 27% were over 60.

ince the Kindle qualifies as “new technology”, it is supposed to find its initial market among the young and impressionable. The opposite appears to be true. People who should have fixed habits including reading physical books using reading glasses are buying an electronic book reader instead.

The Kindle is not cheap. With money being tight, it may be that older, affluent consumers are much more likely to spend $359 than the younger, unemployed people who will graduate from college this year. The e-books are expensive, too. A copy of “Master Your Metabolism: The 3 Diet Secrets to Naturally Balancing Your Hormones for a Hot and Healthy Body!” costs $9.99.

People under 50 are not likely to buy that book anyway. Buying a magazine is a better deal. An issue of The Reader’s Digest for Kindle costs only $1.25, but that is a publication for older people, as are most of the Kindle magazines which include old people favorites Forbes, The Atlantic, and US News. It is interesting that Teen People is not one of the magazine titles being offered for Kindle.