Double A

KFC's grilled-chicken launch was to be the biggest in the chain's history. But what a disaster it is when replacing KFC with KGC! Oh man, people like me are even starting to love your "thumb" chips.
And Geez, it's even worse when you promote it with free offers(Two free pieces of grilled chicken, two sides and a biscuit to anyone who downloaded a coupon within a two-day period ) and turn out you can not execute, and have to rescind the offer.

Cnet调查结果，50% Kindle 的用户在50岁以上，我们的新用户target是不是要修正一下~ affluent and captive baby boomers!

原文链接

Someone at technology news site, Cnet, came up with the clever idea of running a poll to learn the age of people who use Amazon miracle book reader, the Kindle. About 700 people responded, which puts the survey somewhat below what researchers would expect from Gallup, but it is a reasonable straw poll, nonetheless.

What surprised Cnet and what should surprise anyone who looks at the results is that 50% of the people who use Kindles are over 50 years old. About 27% were over 60.

ince the Kindle qualifies as “new technology”, it is supposed to find its initial market among the young and impressionable. The opposite appears to be true. People who should have fixed habits including reading physical books using reading glasses are buying an electronic book reader instead.

The Kindle is not cheap. With money being tight, it may be that older, affluent consumers are much more likely to spend $359 than the younger, unemployed people who will graduate from college this year. The e-books are expensive, too. A copy of “Master Your Metabolism: The 3 Diet Secrets to Naturally Balancing Your Hormones for a Hot and Healthy Body!” costs $9.99.

People under 50 are not likely to buy that book anyway. Buying a magazine is a better deal. An issue of The Reader’s Digest for Kindle costs only $1.25, but that is a publication for older people, as are most of the Kindle magazines which include old people favorites Forbes, The Atlantic, and US News. It is interesting that Teen People is not one of the magazine titles being offered for Kindle.

到美国整两年了！正好要搬家了~ 就在刚来时候住的Amanda公寓楼旁边，房子不大，不过被M小妹描绘的很温馨，Touching!



 

• F/A-18 super hornet超级大黄蜂突破音障时候的形成特别漂亮的圆环；突然从背后头顶、超音速低空非空，震撼！
• F22速度快或者机动性自然不必多说，眼镜蛇动作当然也就不在话下，印象最深的是它的短距离，高迎角起飞；超低速巡航，喷气战斗机可以像运输机一样，航速80mile？unbelivable.
• AV-8B的 垂直起降也是大赚眼球~ 不能想象固定翼飞机的垂直起降、悬停，航向平移，左右转弯掉头，空中Backup, 老美的矢量喷嘴，应该说老美的科技真是强啊~
• 最后Blue Angels 海军F/A-18表演队压轴，多机密集飞行，常在军事杂志、图片上见过的表演动作、造型，可惜没有好相机抓拍，只好用傻瓜机录像~~

老美真会又赚钱又做征兵广告、国防教育~~一举多得！

 

流水账不得不说工作：回来4个星期，忙得透不过气，回国2周落下的事情，需要更长时间Catch up; 人少真不好办事~
20多家媒体，十几份合同；自己还跟自己过不去，Print的价格基本是去年的砍半，网上就更不用说了~ 可是咱们自己跟自己较劲，其他部门未必领情，人少加上俺休假，计划拖后了不少。有时候，计划太好了，容易backfire. 4周没有私人时间空间的生活，快要窒息了；终于理出一点头绪，难得逍遥一天~ 不过接下来的几个月，节日连着节日，也就是促销连着促销......也就是接着连轴转~~~